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How to Reach Your Ideal Customer with Search, Social & Mobile Marketing
Do you know how to reach your ideal customer? This is something businesses and non-profits struggle with every day. How to get found on Google or Bing? How to build an audience on Facebook or Twitter?...
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How to Build Loyalty for a Commodity Product
How could a commodity product like razors build a rabid and loyal following? They showed personality from beginning to end. Recently I joined the Dollar Shave Club, a service that sends razors to your...
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12 Reasons You Should Attend Conferences
There are so many great ways to learn and sharpen your skills these days: you can read blogs, listen to podcasts, watch how-to videos on YouTube, and attend webinars, just to name a few. Why bother...
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